Most companies now realize the importance of on-page SEO. There are many on-page SEO techniques that can boost your rankings.
If a website has brilliant content, it will work well even without SEO. Your content must be original with no copies or re-writes of articles that are already present. You must include images and videos whenever appropriate in your content. The content should not be published anywhere else. You should include texts even with your non-text content like images or videos. Your content must be useful to the audience and well researched.
Page titles, descriptions, and formatting
Search engines check your page title, major headings, description of the page and images. Using these factors, search engines will place your page in a position in their index. Each of your pages should have a unique title and description. You need to format the page properly. You should use good size fond and separate the text into small paragraphs.
Your URL must be split into four major parts. There must be permanent links on each page. The URL must be 255 characters long. Hyphens must be used to separate the various parts. You must group your pages into categories so that it’s easier for the search engine to find your page. The users must be able to navigate your site in a structured way. There must be a user sitemap in the menu.
It is important to create links to pages that are on your website. It lets search engines know about the other pages of your website. The search engines can also know which the important pages are.
Speed and Google authorship
Your website should not take too much time to load. Search engines like fast websites. Google ranks pages higher that are written by people who have authority on that subject. It is a good idea to publish your page with your Google+ profile. The search engine will know people of which background are following you.
These SEO techniques will surely rank your website higher in the search engine, and you will get more customers for your business.