Lead Capture

Capturing leads is the most vital element of your website. If it is done properly it will increase sales and turn browsers into buyers. Most web masters are clueless to this amazing tool. Their job is to design and make things look good. They do not look at things like a marketer.

A lead capture is very simply a way to gather information about your visitors. They willingly will give you this information if it is asked for the right way. By capturing their information (name and email at least), you can now continue to contact them about your services. This is far less expensive then advertising in a newspaper or the yellow pages.

They give you permission to use the information, that means that they are already interested in what you offer!

The best way to do this is to offer them something for filling out the “opt-in” box. Maybe a coupon or a newsletter etc..

Now that you have their information you can use that to send them monthly specials or a weekly special etc.. You can notify them of upcoming sales or events. You have limitless potential.

If you are not building an email list for your business you are losing money every day!

When you came to this page you saw a lightbox pop up that asked for your info. That is an example of an “opt-in” box or lead capture. If you did not already fill in your info, refresh this page and fill out the form to see exactly how the system works and how the auto responders work. It is all automated and once it is in place it is a hands free operation.