How We Work
How We Work With You
Every client is different and has different needs. In order to assess what is needed for your business we take you through an assessment test first.
Our questionnaire gives us the best idea of what your business needs and how to best implement it.
Your Marketing Intelligence Assessment will analyze the following areas:
- Benchmarks
- Overall Online Marketing Approach
- Additional Needs
- On-Page Optimization
- Sales & Lead Conversions
- Depth of Engagement
- Future Objectives
Once you’ve gone through the assessment we setup a consultation with you to decide on a plan of action to make the improvements needed. In most cases it will require a variety of strategies listed below.
Common Client Campaign Strategies
1. Keyword Term Analysis
We will look at the keywords for your business and do extensive research and gather additional keywords that are related. We will also assess information like how many times each keyword is searched online and where it is popular. This gives you major leverage on those keywords and how to use them for your business and your target audience.
Next we determine what sites are currently optimized for those keywords. This is your real competition as they are already getting the traffic you want. These are the business you will want to outrank online.
In the end you will rank for the keywords that matter. Sometimes even though a keyword is extremely popular, it can be very easy to rank high for it with some simple optimization strategies. We will also eliminate the keywords that are not getting results and are therefore a waste of time for your business.
We compile all of this research into a list of keywords that are specifically targeted to your business and will deliver results. From there we provide a plan of attach to utilize those keywords for your business.
2. Content Creation
Content is king! Content is the key to having the best optimized site, so we focus on creating content in 3 major areas:
- On-Site Optimization. Content includes the visible content as well as hidden content in the coding of your site. We will analyze all of the code in your site to find and fix any errors that are hurting your search engine rankings. We will also make sure that the content on your site is keyword rich and is loved by the search engines. With this combination on techniques you can easily dominate your market for the keywords you need.
- Article Creation. Articles are a great way to increase search engine rankings. We have the team to produce keyword rich articles one keyword at a time. These are professionally written articles that will add value to what your business does. All of these articles over time will brand you as the authority in your market. This causes search engines to defer to you when someone is searching for your keywords. Keeping fresh content will explode your rankings in the search engines.
- Publicity. Your site gets promoted to hundreds of sites. Great content on your site is of course crucial but getting other sites talking about you is the next most crucial step in bringing you publicity. By targeting your audiences needs and pressure points with professionally written articles and blog posts, you are providing a service to their needs. Then by submitting these articles and posts all across the web your publicity goes through the roof. Of course all of this points back to your site making you the star in your industry!
3. Linking Strategy
On top of the articles and blog posts all linking back to you. We will negotiate links for you giving you more votes of confidence with the search engines. Again resulting in higher page rankings from search engines.
4. Social Networking
Find out all about this on our What is Social Networking page.
5. RSS Feeds
We will create RSS feeds that are constantly pumping out the content from your site, articles and blog posts. These feeds push all of that content even further.
6. Tracking and Analysis
We monitor your site for tracking and analysis of your keywords and search traffic. We have tools in place to tell us everything from how many visitors you are getting to what parts of your site they look at the most. In order to do this there are different tracking codes that must be place within the site seamlessly.
7. Traffic Conversion Optimization
This is where many attempts at site optimization fail. You can have 1,000 hits an hour on your site but if it does not convert to sales and leads it is all going to waste. We analyze and optimize your site to convert traffic into customers. We check all the key elements like: colors, headlines, layout, offers, calls to action etc… We have the tools needed to test your site and see what is converting and what is not. By doing this and then providing the best combination of elements your site becomes a sales machine. Converting traffic into sales is the ultimate goal.
Because this is all based on scientific analysis and our experience it is positively guaranteed to increase any company’s sales by at least 30% (more often 50% to 85%!).
To learn more about Traffic Conversion Optimization, please refer to our special report.
Pricing Models and Our Guarantee
Each campaign is based on your needs. Pricing is determined by how much of our services you want to implement. Not every business will need the same services. Many times we try to offer as much as possible based on your budget.
Our Guarantee: We cannot guarantee any certain number of rankings or that particular keywords will get ranked with particular search engines. There are simply too way many variables to consider and anyone guaranteeing such should be avoided at all costs. However, we do guarantee the quality of our work.
When we tell you that we will reach a milestone within a certain amount of hours, if we fail to reach that milestone, we will complete additional work for free or at a pre-determined reduced fee until said milestone is reached. In addition, if after six months of site optimization, traffic is far below satisfactory, we will re-negotiate a severely reduced fee to continue promotion until a reasonable increase in traffic is reached.
