What is the difference between SEO, Local SEO and Digital Marketing

We get a lot of questions about local SEO here because a large part of our client base are local businesses and local business chains where the business owners realize that anyone searching for them is going online. It is crucial for business owners to google a couple of their business keywords and see what shows up in google for these terms. This is how you begin to craft an SEO strategy.

The term digital marketing has caused some confusion with some of our clients. How does it relate to SEO. Well its quite simple actually. The field of digital marketing encompasses any marketing that is not in print or any marketing materials that are online. We asked Brandon Loures from Brandlift Digital Marketing , a top San Diego digital marketing agency, what are the most popular vehicles for small to medium sized businesses to market online? Here is what he said. “When a business is ready to start growing and doing lead generation one of the most powerful forms of marketing is to have a search engine optimization strategy, it is also super important for a business to think of how they are using and growing their email list. Last but not least it is important to develop an online paid media strategy. It depends on the business goals and budget on which channel(s) I would advise starting in”. He also noted that SEO falls under the broader category of digital marketing, now I will attempt to dispel the difference between local and organic SEO.

So what is local SEO? It is essentially building a strategy to drive traffic from online into your store or business. Its seo that focuses on results that can be measured by foot traffic in addition to website traffic. It is not very far off from regular SEO, but it often takes more involvement than just an organic SEO strategy. This is where it can make local SEO difficult to afford depending on the company you are using. Local SEO also is also a term used when the businesses primary customer is one that is in their local areas.

If the business owner is somewhat internet savvy, they can often do several of the painstaking parts that an agency might charge a lot for themselves. Such as setting up your google my business account, uploading photos, filling out information etc. All things that take time but not a lot of skill. If a company is managing your local SEO there are many things that this company should be doing to manage your local profiles like google my business, bing local, yelp, and other niche specific directories. There are many sneaky tricks involving yelps algorithm, and googles local algorithm that can can give you a big advantage over your competition to the tune of higher rankings. This is what your SEO company should be managing for you.

So in short local seo is just a subset of organic SEO and should have components of both organic SEO and your local listing rankings. Here is a great example. We did a search for “hair salon San Diego” The search returns the following results at the top of the page.


Use Logic! Which one would you choose? Your decision is based on a combination of Brand name, creative appeal, reviews (peer validation), and position on the page. If you make decisions in this way you must think that your prospects do the same.

If you notice the first three results are not normal “organic” listings, these are local listings. The profiles that rank in these top three positions have some things in common. They are some of the factors that influence the top 3 ranking positions. All of these business have maxed out the number of photos you can upload, the photos are geo-tagged and they have reviews. One other factor that top ranking profiles have is consistency with other mentions of their business location from around the web. This is hard to believe for some, but yes, while googles spiders are crawling the web they have a few verified sources of data that they compare for consistencies. They do this because it helps them to validate the listings that they are showing and to make sure they are showing real open businesses.

If you have any questions about digital marketing fill out our contact form.


SEO vs. PPC – Which one should you invest in?

SEO and PPC both can get you more traffic to your website. These strategies rank your site higher in search engine results pages, and so there is more chance that your site will be viewed by the audience.

What are they?

SEO is the process that increases the site’s quality so that it is ranked higher by the search engines. PPC is a paid advertising campaign that appears on the top of the Google page. You need to pay per click made to these adverts.

What are the differences?

SEO increases your site’s natural organic search rankings; that is, it increases the quality of your site. It is a long-term process that can get excellent results. SEO is very challenging as there are lots of competitions in the market. SEO increases the brand authority and quality of your site. You need to set goals before you start your SEO campaign. Once you build authority, you will have more quality customers visiting your site, and the conversion rate will be higher.

PPC lets your website appear on the first page of search results within a day and so increases brand awareness. PPC is harder to manage than SEO. It is more expensive than SEO. The price per click can be anything from a few pennies to more than $50. If done properly, this method can be very effective.

Which is better?

There are 850% of people clicking on organic search results rather than on the paid ones. On the other hand, the conversion rate is 1.5 times more for PPC campaigns. If managed properly, SEO is 500% more effective than PPC. If you need an instant boost, PPC will be the right choice. But if you use it the wrong you, you will end up paying more money without any effective results. SEO is a long term investment and leads to the overall improvement of your brand. This method is very subjective and depends on the various keywords that you use. PPC is appropriate for those who are ready to invest their money and needs instant recognition. SEO is a long term campaign and generate higher quality leads. Using both PPC and SEO campaigns will give the best results for your business.


5 on-page SEO techniques for better rankings

Most companies now realize the importance of on-page SEO. There are many on-page SEO techniques that can boost your rankings.


If a website has brilliant content, it will work well even without SEO. Your content must be original with no copies or re-writes of articles that are already present. You must include images and videos whenever appropriate in your content. The content should not be published anywhere else. You should include texts even with your non-text content like images or videos. Your content must be useful to the audience and well researched.

Page titles, descriptions, and formatting

Search engines check your page title, major headings, description of the page and images. Using these factors, search engines will place your page in a position in their index. Each of your pages should have a unique title and description. You need to format the page properly. You should use good size fond and separate the text into small paragraphs.

URL structure

Your URL must be split into four major parts. There must be permanent links on each page. The URL must be 255 characters long. Hyphens must be used to separate the various parts. You must group your pages into categories so that it’s easier for the search engine to find your page. The users must be able to navigate your site in a structured way. There must be a user sitemap in the menu.

Internal linking

It is important to create links to pages that are on your website. It lets search engines know about the other pages of your website. The search engines can also know which the important pages are.

Speed and Google authorship

Your website should not take too much time to load. Search engines like fast websites. Google ranks pages higher that are written by people who have authority on that subject. It is a good idea to publish your page with your Google+ profile. The search engine will know people of which background are following you.

These SEO techniques will surely rank your website higher in the search engine, and you will get more customers for your business.