Hello again business owners and fellow digital marketers. An update is needed on local SEO because it seems to be a forgotten practice. We have seen direct evidence that businesses that have made an effort to get positive reviews for their companies in the early days of business have profited immeasurably. It’s a fact certain general review sites and niche review sites get a lot of traffic! If your business doesn’t have a third party strategy you are missing out.
What’s new in Local SEO?
Let’s start with what is new. Google has been refining its local algorithm, Pigeon. Local results typically populate the top 3 results in google and guess what, people use them to make choices as much or more as organic results. Businesses that have a high frequency of reviews send fresh signals to search engines and make their business more relevant in search engines. For example this page on the Brandlift Digital Marketing site does a great job of explaining a local seo service out of San Diego. Depending on the geographic area you are in you might get different results than what would show in organic. Organic results typically show the top results for a larger region than the local results.
This being said, locations that are in a more densely populated area while facing most likely more competition also have a higher opportunity to reap benefits of local SEO. The same theory applies to your retail location strategy. Higher foot traffic areas will reap more exposure. Hint hint..service businesses can benefit from virtual offices.
Do mass local citations help SEO? Not really from my measure. It’s important to have your core and niche citations down such as Yelp, facebook, Axiom, and Localeze. But to blast your business out is unnecessary. Are reviews important? Yes indeed. I think reviews and domain authority still rain king in local rankings. Domain authority is something we cover in a previous blog on digital marketing. Focus on those and you’ll be on your way to success.
That about wraps it up feel free to leave a comment.