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The company was founded in 2004 and have been serving customers all over the USA ever since. Fro the beginning...

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The 4 largest sources of traffic in the entire world

Some sites attract millions of traffic all around the world. These sites are very popular and are always the source fo the largest traffic. The largest sources of traffic now are:

Google

1

This site lets users search the world’s information. Users can search for web pages, videos, images, news, articles, etc. 33.3% of visitors in the USA chooses Google for searching content. Its bounce rate is 22.5%, and daily page view per visitor is 16.73.

YouTube

2

It is a platform to get videos to the audience. Anyone can upload, tag and share the video. The bounce rate for this site is 33.50%, and the daily page view per visitor is 12.85. It is the most popular site for seeing videos.

Facebook

3

It is a social platform that connects people. Visitors can know their friends’ whereabouts; upload photos and videos, share links and messages, etc. It is now used by businesses as a marketing platform. Its bounce rate is 29.50% and page view per visitor every day is 9.40.

Baidu

4

It is the most used Chinese language search engine. It provides simple and reliable search facility. You can search for multi-media content like MP3 music and movies. It is the first site that offered WAP and PDA-based mobile search in China. It has 6.79 daily pageviews per visitor and a bounce rate of 17.7%.

People all over the world visit these sites everyday for searching information, viewing videos, and connecting with people. More and more visitors are relying on these sites every day for work and personal reasons. Use these sites for your information search and sharing purposes.

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SEO vs. PPC – Which one should you invest in?

SEO and PPC both can get you more traffic to your website. These strategies rank your site higher in search engine results pages, and so there is more chance that your site will be viewed by the audience.

What are they?

SEO is the process that increases the site’s quality so that it is ranked higher by the search engines. PPC is a paid advertising campaign that appears on the top of the Google page. You need to pay per click made to these adverts.

What are the differences?

SEO increases your site’s natural organic search rankings; that is, it increases the quality of your site. It is a long-term process that can get excellent results. SEO is very challenging as there are lots of competitions in the market. SEO increases the brand authority and quality of your site. You need to set goals before you start your SEO campaign. Once you build authority, you will have more quality customers visiting your site, and the conversion rate will be higher.

PPC lets your website appear on the first page of search results within a day and so increases brand awareness. PPC is harder to manage than SEO. It is more expensive than SEO. The price per click can be anything from a few pennies to more than $50. If done properly, this method can be very effective.

Which is better?

There are 850% of people clicking on organic search results rather than on the paid ones. On the other hand, the conversion rate is 1.5 times more for PPC campaigns. If managed properly, SEO is 500% more effective than PPC. If you need an instant boost, PPC will be the right choice. But if you use it the wrong you, you will end up paying more money without any effective results. SEO is a long term investment and leads to the overall improvement of your brand. This method is very subjective and depends on the various keywords that you use. PPC is appropriate for those who are ready to invest their money and needs instant recognition. SEO is a long term campaign and generate higher quality leads. Using both PPC and SEO campaigns will give the best results for your business.

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5 on-page SEO techniques for better rankings

Most companies now realize the importance of on-page SEO. There are many on-page SEO techniques that can boost your rankings.

Content

If a website has brilliant content, it will work well even without SEO. Your content must be original with no copies or re-writes of articles that are already present. You must include images and videos whenever appropriate in your content. The content should not be published anywhere else. You should include texts even with your non-text content like images or videos. Your content must be useful to the audience and well researched.

Page titles, descriptions, and formatting

Search engines check your page title, major headings, description of the page and images. Using these factors, search engines will place your page in a position in their index. Each of your pages should have a unique title and description. You need to format the page properly. You should use good size fond and separate the text into small paragraphs.

URL structure

Your URL must be split into four major parts. There must be permanent links on each page. The URL must be 255 characters long. Hyphens must be used to separate the various parts. You must group your pages into categories so that it’s easier for the search engine to find your page. The users must be able to navigate your site in a structured way. There must be a user sitemap in the menu.

Internal linking

It is important to create links to pages that are on your website. It lets search engines know about the other pages of your website. The search engines can also know which the important pages are.

Speed and Google authorship

Your website should not take too much time to load. Search engines like fast websites. Google ranks pages higher that are written by people who have authority on that subject. It is a good idea to publish your page with your Google+ profile. The search engine will know people of which background are following you.

These SEO techniques will surely rank your website higher in the search engine, and you will get more customers for your business.